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What is Driving Change?
The Driving Change radio documentary aims to take a deeper look into the question of can motorsport help fight climate change and how it can do so - including interviews from journalists, a former Formula One driver, an engineer and the Head of Susutainability for the W-Series.
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This documentary will be made for Radio 4 Extra as the documentaries that feature are for the majority sports focused – the documentaries already on there are around 15 minutes suggesting that the target audience would be happy to listen to a 7 minute documentary.
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KEY INFO:
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AUDIENCE AGE RANGE IS: 35 – 56+
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THEY HAVE A REACH OF AROUND 9.4 MILLION LISTENERS A WEEK
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DEMOGRAPHIC: 49% MALE & 51% FEMALE
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